Marketing Strategy
-10%
portes grátis
Marketing Strategy
A Life-Cycle Approach
Lee, Alvin; Edwards, Mark
Cambridge University Press
10/2013
304
Mole
Inglês
9781107607293
15 a 20 dias
Descrição não disponível.
Part I. Fundamentals of Strategy, A Starting Point: 1. What is strategy?; 2. Corporate and business strategies: a market oriented perspective; Part II. Wearing the Hat of the Strategic Analyst: 3. Where does our future lie?; 4. Who will we share our future with?; 5. The customers we serve; 6. Taking stock of what we have; 7. Decision making - how do we change?; Part III. Wearing the Hat of the Strategic Planner: 8. Introducing a product and creating a market; 9. Growing markets; 10. Mature markets; 11. Markets in decline; Part IV. Articulating, Implementing and Monitoring Your Strategy: 12. A system to deliver and measure performance in a market.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Part I. Fundamentals of Strategy, A Starting Point: 1. What is strategy?; 2. Corporate and business strategies: a market oriented perspective; Part II. Wearing the Hat of the Strategic Analyst: 3. Where does our future lie?; 4. Who will we share our future with?; 5. The customers we serve; 6. Taking stock of what we have; 7. Decision making - how do we change?; Part III. Wearing the Hat of the Strategic Planner: 8. Introducing a product and creating a market; 9. Growing markets; 10. Mature markets; 11. Markets in decline; Part IV. Articulating, Implementing and Monitoring Your Strategy: 12. A system to deliver and measure performance in a market.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
