Principles of Integrated Marketing Communications

1. Integrated marketing communications and its synergistic effects; 2. Uncovering insights; 3. Brand Positioning; 4. Media planning for growth; 5. Integrating digital and non-digital channels; 6. Advertising creativity; 7. Planning and executing the creative appeal; 8. Social influence; 9. Public relations, corporate reputation, sponsorship and content marketing; 10. Influence, tactics and integration in personal selling; 11. Direct response marketing and sales promotion integration; 12. Advertising testing, campaign tracking and synergistic effects; 13. Integrative review, IMC implementations and marketing technologies.

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