Anonymous Elect

Anonymous Elect

Market Research Through Online Access Panels

Postoaca, Andrei

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

12/2005

157

Dura

Inglês

9783540290292

15 a 20 dias

920

Descrição não disponível.

To Panel or Not to Panel - What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

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Computer-mediated communication;Launch;Market research;Online access panel;Online market research;Panel Communication;Panellist;communication;marketing;online;service-oriented computing