Rise of the Global Company

Rise of the Global Company

Multinationals and the Making of the Modern World

Fitzgerald, Robert

Cambridge University Press






15 a 20 dias

Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.
1. Multinationals, states and the international economy; 2. Empires of business: 1870-1914; 3. The reverse gear?: 1914-48; 4. Cold War and the new international economic order: 1948-80; 5. Global economics?: 1980-2012; Conclusion: international business in time; Tables; References; Bibliography; Index.
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