Merck Druggernaut
Merck Druggernaut
The Inside Story of a Pharmaceutical Giant
Hawthorne, Fran
John Wiley & Sons Inc
03/2005
290
Mole
Inglês
9780471679066
15 a 20 dias
492
Descrição não disponível.
Acknowledgments. Introduction.
Chapter 1. In the Bull's-Eye.
Chapter 2. From Little Pharmacy to Big Pharma.
Chapter 3. Off the Cutting Edge.
Chapter 4. The Drugs of Tomorrow.
Chapter 5. The Freebie Circuit.
Chapter 6. Just Like Toothpaste.
Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.
Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.
Chapter 9. Living with Mother Merck.
Chapter 10. A Different Business Model.
Notes.
Bibliography.
Index.
Chapter 1. In the Bull's-Eye.
Chapter 2. From Little Pharmacy to Big Pharma.
Chapter 3. Off the Cutting Edge.
Chapter 4. The Drugs of Tomorrow.
Chapter 5. The Freebie Circuit.
Chapter 6. Just Like Toothpaste.
Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.
Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.
Chapter 9. Living with Mother Merck.
Chapter 10. A Different Business Model.
Notes.
Bibliography.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
merck druggernaut; business stories involve; fran; tells; insight; hawthorne; pill; prescribed; pharmaceutical; important book; anyone; directions; bottle; prescription; investor; compelling; atop; detailrich; drug; perch; oncemighty; turmoil
Acknowledgments. Introduction.
Chapter 1. In the Bull's-Eye.
Chapter 2. From Little Pharmacy to Big Pharma.
Chapter 3. Off the Cutting Edge.
Chapter 4. The Drugs of Tomorrow.
Chapter 5. The Freebie Circuit.
Chapter 6. Just Like Toothpaste.
Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.
Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.
Chapter 9. Living with Mother Merck.
Chapter 10. A Different Business Model.
Notes.
Bibliography.
Index.
Chapter 1. In the Bull's-Eye.
Chapter 2. From Little Pharmacy to Big Pharma.
Chapter 3. Off the Cutting Edge.
Chapter 4. The Drugs of Tomorrow.
Chapter 5. The Freebie Circuit.
Chapter 6. Just Like Toothpaste.
Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.
Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.
Chapter 9. Living with Mother Merck.
Chapter 10. A Different Business Model.
Notes.
Bibliography.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
