Importance of Campaign Promises

Part I. Why and How Promises Matter: 1. A closer look at campaign promises; 2. Promises as signals of commitment; Part II. Promises As a Special Type of Position-Taking: 3. Campaign promises from 1960-2012; 4. Voter perceptions of promises; Part III. The Effect of Promises on Voter Behavior: 5. How promises polarize voters; 6. Further testing the effects promises; 7. Promising in retrospect; 8. Promises in 2016 and beyond; Bibliography.

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