Research Methods in Business Studies

Research Methods in Business Studies

Strange, Roger; Ghauri, Pervez; Gronhaug, Kjell

Cambridge University Press

03/2020

300

Dura

Inglês

9781108486743

15 a 20 dias

800

Descrição não disponível.
Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.
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