Optimal Distinctiveness
-10%
portes grátis
Optimal Distinctiveness
A New Agenda for the Study of Competitive Positioning of Organizations and Markets
Zhao, Eric Yanfei
Cambridge University Press
05/2022
75
Mole
Inglês
9781108964876
15 a 20 dias
146
Descrição não disponível.
1. Optimal Distinctiveness Theory in Organization Studies; 2. The Historical Grounding of Optimal Distinctiveness Research; 3. An Orienting Framework for Macro Research on Optimal Distinctiveness; 4. Expanding the Scope: How the Optimal Distinctiveness Framework Can Bring New Insights into Multiple Research Streams; 5. Zooming In: How the Optimal Distinctiveness Framework Informs Studies of Organizations' Competitive Positioning; 6. Zooming Out: How the Optimal Distinctiveness Framework Informs Studies of Market Category Dynamics; 7 Conclusion.
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1. Optimal Distinctiveness Theory in Organization Studies; 2. The Historical Grounding of Optimal Distinctiveness Research; 3. An Orienting Framework for Macro Research on Optimal Distinctiveness; 4. Expanding the Scope: How the Optimal Distinctiveness Framework Can Bring New Insights into Multiple Research Streams; 5. Zooming In: How the Optimal Distinctiveness Framework Informs Studies of Organizations' Competitive Positioning; 6. Zooming Out: How the Optimal Distinctiveness Framework Informs Studies of Market Category Dynamics; 7 Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
