Microeconomics for MBAs
Microeconomics for MBAs
The Economic Way of Thinking for Managers
Lee, Dwight R.; McKenzie, Richard B.
Cambridge University Press
10/2020
762
Mole
Inglês
9781108747660
1580
Descrição não disponível.
Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business; 2. Principles of rational behavior in society and business; 3. Competitive product markets and firm decisions; 4. Applications of the economic way of thinking: domestic government and management policies; Part II. Applications of Basic Economic Theory: 5. Applications of the economic way of thinking: international economics; 6. Applications of the economic way of thinking: environmental economics; Part III. Demand and Production Theory: 7. Consumer choice and demand in traditional and network markets; 8. Production costs and the theory of the firm; 9. Production costs in the short run and long run; Part IV. Competitive and Monopoly Market Structures: 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions; 13. Competitive and monopsonistic labor markets; Part V. Behavioral Economics: A Challenge to Conventional Microeconomics: 14. Challenges of behavioral economists; 15. Problems with behavioral economics.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business; 2. Principles of rational behavior in society and business; 3. Competitive product markets and firm decisions; 4. Applications of the economic way of thinking: domestic government and management policies; Part II. Applications of Basic Economic Theory: 5. Applications of the economic way of thinking: international economics; 6. Applications of the economic way of thinking: environmental economics; Part III. Demand and Production Theory: 7. Consumer choice and demand in traditional and network markets; 8. Production costs and the theory of the firm; 9. Production costs in the short run and long run; Part IV. Competitive and Monopoly Market Structures: 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions; 13. Competitive and monopsonistic labor markets; Part V. Behavioral Economics: A Challenge to Conventional Microeconomics: 14. Challenges of behavioral economists; 15. Problems with behavioral economics.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
