Behavioral Economics
Behavioral Economics
A History
Heukelom, Floris
Cambridge University Press
10/2015
238
Mole
Inglês
9781107569546
350
Descrição não disponível.
Introduction; 1. Understanding human behavior; 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology; 3. 'Measurement theory in psychology is behavior theory'; 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics; 5. Incorporating psychological experiments in economics and the construction of behavioral economics; 6. Building and defining behavioral economics; Epilogue.
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Introduction; 1. Understanding human behavior; 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology; 3. 'Measurement theory in psychology is behavior theory'; 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics; 5. Incorporating psychological experiments in economics and the construction of behavioral economics; 6. Building and defining behavioral economics; Epilogue.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
