Emerging Market Multinationals

Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

Cuervo-Cazurra, Alvaro; Park, Seung-ho; Newburry, William

Cambridge University Press

03/2016

230

Mole

Inglês

9781107421523

15 a 20 dias

This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.
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