Dynamic Growth of Chinese Firms in the Global Market
-10%
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Dynamic Growth of Chinese Firms in the Global Market
Challenges, Strategies and Implications
Tse, David K.; Hung, Kineta
Cambridge University Press
02/2020
236
Mole
Inglês
9781107629752
15 a 20 dias
390
Descrição não disponível.
1. Introduction; 2. China's Economic Rise and Global Footprints of Chinese Firms; 3. Globalisation of Chinese Firms Using Existing Paradigms; 4. Globalisation of Chinese Firms Using New Paradigms; 5. Challenges and Failures; 6. Product Images and Market Acceptance of Chinese-Made Products; 7. Corporate Social Responsibility; 8. Managing National Image; 9. China's Technological Competence, Trade Relations and Economic Co-operations; 10. Holistic Conclusion through a Futuristic Lens.
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1. Introduction; 2. China's Economic Rise and Global Footprints of Chinese Firms; 3. Globalisation of Chinese Firms Using Existing Paradigms; 4. Globalisation of Chinese Firms Using New Paradigms; 5. Challenges and Failures; 6. Product Images and Market Acceptance of Chinese-Made Products; 7. Corporate Social Responsibility; 8. Managing National Image; 9. China's Technological Competence, Trade Relations and Economic Co-operations; 10. Holistic Conclusion through a Futuristic Lens.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
