Creative Strategy in Direct Marketing (2d Ed.)
portes grátis
Creative Strategy in Direct Marketing (2d Ed.)
Susan K. Jones
American Marketing Association
1998
502
Dura
Inglês
084423172
084423172
15 a 20 dias
Direct marketers long have considered creative execution one of the three key elements to success. This all-new edition provides the insights and hands-on tools needed to develop creative platforms that produce programs to convert prospects into repeat buyers; integrate direct marketing into all of your marketing and communications programs; develop creative breakthroughs using measurement techniques; and apply the basic rules of direct marketing for all media--from print ads and direct mail to catalogs, telemarketing, and interactive media. This is the book that will give you invaluable, practical guidance for successful direct marketing programs.
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Direct marketers long have considered creative execution one of the three key elements to success. This all-new edition provides the insights and hands-on tools needed to develop creative platforms that produce programs to convert prospects into repeat buyers; integrate direct marketing into all of your marketing and communications programs; develop creative breakthroughs using measurement techniques; and apply the basic rules of direct marketing for all media--from print ads and direct mail to catalogs, telemarketing, and interactive media. This is the book that will give you invaluable, practical guidance for successful direct marketing programs.
