Creating Global Opportunities
-10%
portes grátis
Creating Global Opportunities
Maersk Line in Containerisation 1973-2013
Morgen, Henning; Jephson, Chris
Cambridge University Press
05/2014
469
Dura
Inglês
9781107037816
15 a 20 dias
This book traces the rise to prominence of Maersk Line - the world's leading container operator - putting its extraordinary expansion within the context of the globalisation of trade. With unprecedented access to company archives, interviews and statistical data, it will appeal to students, industry specialists and general business readers.
Foreword; Prologue; Acknowledgements; Glossary; 1. 'Per Aspera Ad Astra': a bumpy journey to the stars; 2. The coming revolution; 3. The decision; 4. Building the base, 1978-84; 5. Planning the next steps, 1984-7; 6. Laying the foundations for expansion, 1987-90; 7. The 1990s: a period of transition; 8. The acquisition trail, 1992-8; 9. 1999: a year of developments and acquisitions; 10. Into the new Millennium: 2000-5; 11. P&O NedLloyd: a contentious acquisition; 12. A new strategy: StreamLINE and beyond; Epilogue; Index.
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This book traces the rise to prominence of Maersk Line - the world's leading container operator - putting its extraordinary expansion within the context of the globalisation of trade. With unprecedented access to company archives, interviews and statistical data, it will appeal to students, industry specialists and general business readers.
Foreword; Prologue; Acknowledgements; Glossary; 1. 'Per Aspera Ad Astra': a bumpy journey to the stars; 2. The coming revolution; 3. The decision; 4. Building the base, 1978-84; 5. Planning the next steps, 1984-7; 6. Laying the foundations for expansion, 1987-90; 7. The 1990s: a period of transition; 8. The acquisition trail, 1992-8; 9. 1999: a year of developments and acquisitions; 10. Into the new Millennium: 2000-5; 11. P&O NedLloyd: a contentious acquisition; 12. A new strategy: StreamLINE and beyond; Epilogue; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
