Classical Rhetoric and the Visual Arts in Early Modern Europe
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Classical Rhetoric and the Visual Arts in Early Modern Europe
Eck, Dr. Caroline van
Cambridge University Press
08/2014
238
Mole
Inglês
9781107687851
15 a 20 dias
In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well.
Introduction: rhetoric and the visual; Part I. Theory: 1. Gesture, representation and persuasion in Alberti's De Pictura; 2. Theoretical foundations of persuasive architecture: Barbaro, Spini and Scamozzi; Part II. Invention: 3. How to achieve persuasion in painting: the common ground; 4. Visual persuasion in British architecture of the seventeenth and eighteenth centuries; Part III. Interpretation: 5. Rhetorical interpretation of the visual arts; 6. Only the human can speak to man: rhetorical interpretations of architecture.
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In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well.
Introduction: rhetoric and the visual; Part I. Theory: 1. Gesture, representation and persuasion in Alberti's De Pictura; 2. Theoretical foundations of persuasive architecture: Barbaro, Spini and Scamozzi; Part II. Invention: 3. How to achieve persuasion in painting: the common ground; 4. Visual persuasion in British architecture of the seventeenth and eighteenth centuries; Part III. Interpretation: 5. Rhetorical interpretation of the visual arts; 6. Only the human can speak to man: rhetorical interpretations of architecture.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
