Are Books Still 'Different'?
Are Books Still 'Different'?
Literature as Culture and Commodity in a Digital Age
Koegler, Caroline; Norrick-Ruehl, Corinna
Cambridge University Press
02/2023
75
Mole
Inglês
9781108987127
15 a 20 dias
Descrição não disponível.
1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
